Check out the article below on NYTimes.com about Cody on the cover of the Toys "R" Us catalog! Click HERE for the full post...
It’s been a busy week for Cody Simpson. The tween dream from Australia released a new single, “So Listen,” a collaboration with the hip-hop star T-Pain, and is in the studio wrapping up his first album. And he announced plans to join Big Time Rush on its summer tour. Next on the 15-year-old Simpson’s ascension to pop idol: the cover of a Toys “R” Us catalog.
In addition to being a popular singer with millions of fans, and one who’s helped sell millions of copies of conventional magazines like Teen Beat, Bop and J-14, Cody Simpson is a popular brand as well, with 16 licensing deals for a wide array of products. Toys “R” Us is putting his face of on the cover of its annual catalog, which comes out on Friday, to promote an exclusive line of dolls, clothing and accessories.
“We are thrilled to serve as the ultimate Cody Simpson destination,” said Lisa Harnisch, general merchandising manager of toys at Toys “R” Us, which is planning in-store appearances with the singer this spring. “We want to have everything the tween girl really craves.”
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